Guides · Updated Oct 2, 2026 · By Rajan Chavada, founder of Soarce
Otterly.AI alternatives
When Otterly.AI is the better pick ($29 a month for self-serve daily tracking) and when Soarce's free scan and help pitching the lists fit a small team better.
Who wrote this
Soarce wrote this page, and Soarce competes with Otterly.AI. Every fact about Otterly below comes from its own pricing page, checked Oct 2, 2026. Where Otterly is the better pick, we say so.
The short answer
Otterly.AI is a low-cost, self-serve tracking tool. If you want to watch a small set of questions every day for $29 a month and do the follow-up work yourself, it's a good pick. If you want a one-time deep look at who the assistants recommend and which pages to get on, or you want someone to do the outreach, Soarce fits better.
When Otterly is the better pick
- You want cheap, ongoing tracking. Otterly's Lite plan is $29 a month for 15 prompts, with daily tracking. Its page calls its pricing "Transparent & Simple".
- You want to grow on one tool. Standard is $189 a month for 100 prompts, Premium is $489 a month for 400, and Enterprise is custom for 1,000 or more. Every plan has unlimited team members, and paying yearly saves 15%.
- You track many countries. Otterly covers more than 50 countries.
- You want Copilot or Google AI Overviews. Otterly includes ChatGPT, Google AI Overviews, Perplexity and Copilot. Soarce doesn't check Copilot or AI Overviews.
- The assistants already know it. In our scan of Oct 2, 2026, Otterly.AI was recommended in 70 of 224 answers on questions about AI visibility tools.
When Soarce fits
- You want to know before you pay. The Soarce scan is free. It asks ChatGPT, Google AI Mode, Gemini and Perplexity your buyers' questions, each one many times, and reads about 250 answers, so one odd answer doesn't skew the result.
- You need Gemini and AI Mode in the base price. On Otterly, Claude, Google AI Mode and Gemini are paid add-ons. Soarce's free scan includes Gemini and AI Mode.
- You want the outreach list, not a dashboard. Every Soarce report ends with the pages to get on: the roundups and reviews the assistants cited when they picked a rival.
- You want it done for you. The done-for-you pilot is free for the first 10 companies. Rajan, the founder, pitches 5 lists for you himself, then re-scans for a 30-day early read and a 60-day comparison.
- You're an agency. Branded client reports cost $49 or $149 a month on the agency plans.
Soarce is new, and the assistants don't know us yet. In the same Oct 2 scan, Soarce was recommended in 0 of 224 answers. Here's what we're doing about it.
Facts side by side
| Otterly.AI | Soarce | |
|---|---|---|
| Cheapest paid plan | Lite, $29/mo, 15 prompts | Agency Starter, $49/mo, 10 branded scans |
| Free option | Free trial, no commitment | Free scan, one per site each month |
| Engines included | ChatGPT, Google AI Overviews, Perplexity, Copilot | ChatGPT, Google AI Mode, Gemini, Perplexity |
| Paid add-ons | Claude, Google AI Mode, Gemini | None |
| How often | Daily tracking | One scan per site each month; monthly re-runs on the $149 plan |
| Built for | Solo marketers and small teams (Lite), SMEs, agencies (Premium) | Small companies and agencies |
| Source | otterly.ai/pricing, checked Oct 2, 2026 | soarce.app/pricing |
Other options
Ahrefs Brand Radar starts from $50 a month for custom prompts (ahrefs.com/brand-radar, checked Oct 2, 2026). For enterprise coverage, see Profound alternatives for small teams. The full price table is in AI visibility tools for small marketing teams.