Guides · Updated Oct 2, 2026 · By Rajan Chavada, founder of Soarce
AI visibility tools for small marketing teams (2026)
Prices for AI visibility tools for small teams: Otterly.AI, Ahrefs Brand Radar, Semrush, Scrunch AI, Profound and Peec AI, checked Oct 2, 2026, and how to pick.
The short answer
If you have a small team and a small budget, start with one free check to see where you stand, then pick a tool only if you need weekly tracking. Most small teams don't need an enterprise platform. They need to know which assistants skip them, who gets picked instead, and which pages to get onto.
This page lists what the main tools cost, who each one is built for, and how to choose if you have under $500 a month. We make one of the tools (Soarce), so read it with that in mind. Every price below comes from the tool's own pricing page.
What the tools cost
Prices checked Oct 2, 2026, on each tool's own pricing page. Prices change, so check the source before you buy.
| Tool | Cheapest plan | Price | Free option | Built for | Source |
|---|---|---|---|---|---|
| Otterly.AI | Lite (15 prompts) | $29/mo | Free trial | Solo marketers and small teams | otterly.ai/pricing, checked Oct 2, 2026 |
| Ahrefs Brand Radar | Custom Prompts | From $50/mo | Free AI Visibility Checker | Teams tracking their brand in AI answers, mostly Ahrefs users | ahrefs.com/brand-radar, checked Oct 2, 2026 |
| Semrush | AI visibility comes inside its SEO and AI Search plans | See pricing page | 7-day free trial | Teams and agencies doing SEO and AI visibility together | semrush.com/pricing, checked Oct 2, 2026 |
| Scrunch AI | Starter (3 seats, 350 prompts) | $300/mo ($250/mo billed yearly) | 7-day Starter trial, no card | Marketing teams, SEO pros, content marketers | scrunch.com/pricing, checked Oct 2, 2026 |
| Profound | Enterprise | Custom (contact sales) | Free 7-day trial | Large companies | tryprofound.com/pricing, checked Oct 2, 2026 |
| Peec AI | See pricing page | See pricing page | See pricing page | Brands and agencies | peec.ai/pricing, checked Oct 2, 2026 |
| Soarce | Free scan | $0 | About 250 answers, one scan per site each month | Small companies and agencies | soarce.app/pricing |
Profound showed no public self-serve price on Oct 2, 2026. We could not read Peec AI's prices from its page, so we link to it instead of guessing.
How to pick on a budget under $500 a month
- Start with a free check. Before you pay for tracking, find out if you have a problem. Ask the questions your buyers ask, many times, across more than one assistant. One check tells you little, because the answers change from run to run. SparkToro found the odds of ChatGPT giving the same brand list twice are under 1 in 100 (2,961 prompts).
- Decide if you need tracking or fixing. Tracking tells you your share each week. Fixing means getting onto the pages the assistants read. Under $100 a month you mostly get tracking. Tools that also suggest fixes start at $250 to $399 a month (vendor pricing pages, Sep 2026).
- Count your prompts. A prompt is one question the tool asks for you. A small team can cover its main buying questions with 15 to 50. Otterly's Lite plan gives 15 for $29 a month.
- Check which assistants are included. Some tools charge extra for Gemini, Claude or Google AI Mode. Otterly lists Claude, AI Mode and Gemini as paid add-ons. Assistants don't agree with each other much: Kevin Indig found 91% of citations appear in only one AI engine (Growth Memo, H1 2026).
- Leave budget for the work. The tool shows the gap. Closing it takes outreach to the people who write the lists the assistants read.
Where Soarce fits
Soarce is a free scan plus done-for-you help. The scan asks ChatGPT, Google AI Mode, Gemini and Perplexity your buyers' questions, each one many times, and reads about 250 answers. It shows how often you're recommended, who took your spot, and the pages the assistants cited when they picked someone else.
If you want me to do the outreach, the done-for-you pilot is free for the first 10 companies: I pitch 5 lists for you, then re-scan for a 30-day early read and a 60-day comparison. Agencies can get branded reports from $49 a month on the agency plans.
We hold ourselves to the same test. On Oct 2, 2026, we scanned soarce.app. Soarce was recommended in 0 of 224 answers. On questions about tools for small teams, it was 0 of 39. The tools that won those answers were Profound (109), Peec AI (75), Semrush (73) and Otterly.AI (70). If you want weekly tracking with a dashboard today, one of them is the better pick.
Read next
Questions
- What's the cheapest way to track ChatGPT mentions?
- Start with a free check, such as a Soarce scan, to see if you have a gap. For ongoing paid tracking, Otterly.AI's Lite plan was $29 a month for 15 prompts when we checked on Oct 2, 2026.
- Do small teams need an enterprise tool like Profound?
- Usually not. Profound showed a free 7-day trial and a custom-priced Enterprise plan, with no public self-serve price, on Oct 2, 2026. Small teams can start with a free scan or a tool under $100 a month.
- What do I get for under $100 a month?
- Mostly tracking: how often assistants mention you on a set of questions. Tools that also suggest fixes start at $250 to $399 a month, based on vendor pricing pages in Sep 2026.
- Which AI assistants should a small team check?
- Check more than one. Kevin Indig found 91% of citations appear in only one AI engine. Soarce checks ChatGPT, Google AI Mode, Gemini and Perplexity.